AGENCY MEDIA SERVICES
MFP serves as a traditional media buying agency. The process begins when we establish a targeted media plan to support a campaign developed in conjunction with the film’s marketing team.
SERVICES: Our services include:
· Gathering competitive lineage information
· Creating budgets, media plans and schedules
· Placing advertising on all applicable media platforms
· Traffic Management
· Campaign Analytics
AGENCY OF RECORD: MFP serves as a traditional agency and performs the following for clients:
· Media plan creation in conjunction with the marketing team
· Based upon target demographics, release pattern, budget and research
· All media plans are subject to client approval
· The client confirms the weekly buys by signing off on each insertion order and providing 20% of that week’s budget.
· We traffic all creative to the appropriate media outlets
· Post analysis is performed on all campaigns
TRACKING, ANALYTICS, BILLING, and RECONCILIATION: Following is the documentation to insure transparency and accountability:
· Provide records of all transactions regarding advertising including back-up documentation.
· Should there be any discrepancies, we work with the appropriate media outlet to resolve them in a timely manner.
· Revising quotes and updating campaigns on-the-fly as necessary
· Invoices are presented to client with signed affidavits of performance
· Billing reconciliation
MEDIA BUYING: We place media based on your target demographic on the following platforms:
· Network Television
· National Cable/Syndication
· Syndicated TV Shows
· Planning/Budgeting
· Spot Broadcast
· Spot Cable
· Network Radio
· Spot Radio
· Web banner advertising (MFP does not provide pay-per-click or SEO)
· National and Local Newspapers
· National Magazines
· Trade Magazines
· Out of Home Advertising
SERVICES: Our services include:
· Gathering competitive lineage information
· Creating budgets, media plans and schedules
· Placing advertising on all applicable media platforms
· Traffic Management
· Campaign Analytics
AGENCY OF RECORD: MFP serves as a traditional agency and performs the following for clients:
· Media plan creation in conjunction with the marketing team
· Based upon target demographics, release pattern, budget and research
· All media plans are subject to client approval
· The client confirms the weekly buys by signing off on each insertion order and providing 20% of that week’s budget.
· We traffic all creative to the appropriate media outlets
· Post analysis is performed on all campaigns
TRACKING, ANALYTICS, BILLING, and RECONCILIATION: Following is the documentation to insure transparency and accountability:
· Provide records of all transactions regarding advertising including back-up documentation.
· Should there be any discrepancies, we work with the appropriate media outlet to resolve them in a timely manner.
· Revising quotes and updating campaigns on-the-fly as necessary
· Invoices are presented to client with signed affidavits of performance
· Billing reconciliation
MEDIA BUYING: We place media based on your target demographic on the following platforms:
· Network Television
· National Cable/Syndication
· Syndicated TV Shows
· Planning/Budgeting
· Spot Broadcast
· Spot Cable
· Network Radio
· Spot Radio
· Web banner advertising (MFP does not provide pay-per-click or SEO)
· National and Local Newspapers
· National Magazines
· Trade Magazines
· Out of Home Advertising
Copyright 2015 Media Funding Partners
