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AGENCY MEDIA SERVICES

MFP serves as a traditional media buying agency. The process begins when we establish a targeted media plan to support a campaign developed in conjunction with the film’s marketing team. 

 SERVICES: Our services include:

·          Gathering competitive lineage information
·          Creating budgets, media plans and schedules
·          Placing advertising on all applicable media platforms
·          Traffic Management
·          Campaign Analytics

 AGENCY OF RECORD: MFP serves as a traditional agency and performs the following for clients:

·         Media plan creation in conjunction with the marketing team
·         Based upon target demographics, release pattern, budget and research
·         All media plans are subject to client approval
·         The client confirms the weekly buys by signing off on each insertion order and providing 20% of that week’s budget.
·         We traffic all creative to the appropriate media outlets
·         Post analysis is performed on all campaigns

 TRACKING, ANALYTICS, BILLING, and RECONCILIATION: Following is the documentation to insure transparency and accountability:

·          Provide records of all transactions regarding advertising including back-up documentation.
·          Should there be any discrepancies, we work with the appropriate media outlet to resolve them in a timely manner.
·          Revising quotes and updating campaigns on-the-fly as necessary
·          Invoices are presented to client with signed affidavits of performance
·          Billing reconciliation

MEDIA BUYING: We place media based on your target demographic on the following platforms:

·         Network Television
·         National Cable/Syndication
·         Syndicated TV Shows
·         Planning/Budgeting
·         Spot Broadcast
·         Spot Cable
·         Network Radio
·         Spot Radio
·         Web banner advertising (MFP does not provide pay-per-click or SEO)
·         National and Local Newspapers
·         National Magazines
·         Trade Magazines

·         Out of Home Advertising




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