CASE STUDY
VARIETY.COM
AUGUST 17, 2017 | 10:00AM PT
Hollywood’s Soaring Marketing Cost Dilemma
As marketing costs soar for domestic theatrical releases and summer box office revenues decline, distributors of independent movies are struggling to find answers to the dilemma of supporting distribution with sufficient advertising budgets to release films, while managing the return to producers and P&A investors.
Read More:
http://variety.com/2017/biz/news/hollywoods-soaring-marketing-cost-dilemma-1202530305/
AUGUST 17, 2017 | 10:00AM PT
Hollywood’s Soaring Marketing Cost Dilemma
As marketing costs soar for domestic theatrical releases and summer box office revenues decline, distributors of independent movies are struggling to find answers to the dilemma of supporting distribution with sufficient advertising budgets to release films, while managing the return to producers and P&A investors.
Read More:
http://variety.com/2017/biz/news/hollywoods-soaring-marketing-cost-dilemma-1202530305/
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